It’s quite noisy out there...

Especially when it comes to advice on how to sell artwork in the commercial art market. You’re probably overwhelmed and a bit confused, doing what you think you should do, instead of what you really care about.

Wouldn’t you like to think less and create more in a way that represents your taste and style?

What if you could trust your artistic instinct, pair it with self-confidence and start to create stunning artwork you’re proud of?

My Story

I’ve always been drawn to art.

Before finishing my degree in Fashion Textiles Design, I lived in Kos, London and Copenhagen, making a living doing everything from painting portraits to window dressing to scenery painting.

Three months after graduating, I landed in New York ready to start a career as a professional designer in a womenswear design studio.

Two years after that, I opened my own New York / London design studio with three partners. We built a large team and our clients included Ralph Lauren, DKNY, Calvin Klein and Gap.

Eventually, I moved with my family to Rome. Having children, I needed flexibility and freedom and started designing under my own name.

But being on my own was a challenge in the beginning.

The process of building that first portfolio, setting up an online presence, connecting with clients and, establishing myself within my community was daunting—even though I was far from new to this world.

I set a hefty goal to build twenty collections and there were days when I felt overwhelmed—lacking confidence and direction. I had no-one to bounce ideas off or tell me whether I was doing things right or not.

One of my main doubts was whether I was versatile enough because I realised I was repeating certain colours and themes over and over again.

Then one day, having used the same mint green for the twenty-fifth design, I had an epiphany... maybe it’s okay to choose that colour repeatedly because that’s my taste and it represents me.

I already knew the art market was a huge place with room for lots of styles but I hadn't realised I didn't need to try them all. I needed to do what I wanted to do.

I started trusting my instincts, learning more about who I was and what I liked. Before long, my client list was growing and I was seeing my designs featured on beautiful products in my favourite shops.

And that’s what I teach my students - to value their taste and understand what makes them unique. I encourage them to be themselves, trust their judgement and create their best work… with confidence.

My students get access to a supportive community of like-minded artists, a mentor offering feedback on their work (that’s me) and an adaptable framework that encourages them to try new things, in their own way.

They love taking my online design courses—many of them have taken them all, sometimes more than once—because they challenge them to push beyond their comfort zones while still being themselves.

After taking my courses, my students come out with renewed confidence and stunning designs that get them noticed.

Want to learn from me?

 Visit me on Instagram…